Kim Atienza leads Trilogy Run Asia to promote healthier, more active lifestyles

Kim Atienza. Handout

MANILA -- Kim Atienza encourages more Filipinos to participate in physical activities such as running and walking, believing that health is more vital than ever.

Atienza recently led the Santé Barley Trilogy Run Asia, in collaboration with Runrio, to continue his fitness advocacy in the Philippines.

The Manila leg of the run series celebrated the successful start of its third leg, bringing thousands of people together for a complete day of activity, community, and a firsthand look at the Santé Barley lifestyle with its president Joey Marcelo.

“We continue our mission to help Filipinos live for more and do more,” the brand’s founder said.

Designed to grow with each runner, the trilogy begins at 5K and goes to a complete 42K, allowing athletes to develop strength, endurance, and consistency.

In 2025, the journey expanded to five crucial cities — Cagayan de Oro, Iloilo, Cebu, and Davao — and culminated with the national finals returning to Manila.

One of the event's primary messages is to promote the race and its health benefits, as it encourages everyone to participate, live the lifestyle, and emerge healthier in both mind and body one step at a time.

More than simply a run, each leg provides access to the brand’s exclusive benefits such as product discounts, free participation in the brand’s ecosystem, and the opportunity to be a part of a supportive community that promotes everyday wellness.

Kaila Estrada: ‘This is about owning my body’

Meanwhile, Santé has officially named Kaila Estrada as the newest face of Santé BarleyMax, joining its roster of ambassadors like Atienza, Vic Sotto, and Vice Ganda.

The Star Magic artist, who is noted for her acting abilities at such a young age, completes Santé's #LiveForMore ambassador roster.

Kaila Estrada. HandoutEstrada, recognized for her performances on top-trending shows such as "Viral Scandal," "Linlang," and "Can't Buy Me Love," as well as her most recent success "Incognito," which has her in impactful action scenes, has quickly established herself in the entertainment world.

She has also been recognized in interviews and features for her passion to her craft and perseverance in pursuing a healthy lifestyle.

With Estrada as the brand's face, Santé intends to connect with a younger audience, emphasizing the importance of health in the midst of hectic schedules and demonstrating that it's never too early to begin investing in your well-being.

“It's amazing to be part of a brand that’s committed to helping people live healthier lives, no matter their age. For me, this is about owning my life, my body, and my goals. I'm also very careful about what I endorse, because I believe in taking care not only of my name but also in my responsibility to those who support me," she said.

Estrada personifies the modern, powerful woman—independent, determined, and aware of her own well-being. A glance at her is enough to recognize not only her beauty and grace, but also her quiet confidence in taking care of herself.

“I take care of my health because it is my real wealth,” she said. “As I try to maximize the opportunities being given to me, I also try to stay committed to staying healthy and encouraging other young adults to do the same.”

“We need to start making health a priority early in life. We need to commit to doing things our future selves will be grateful for.”