Known for his active lifestyle and grounded outlook, Kapamilya host Robi Domingo continues to support the idea that keeping healthy is essential for maintaining performance, focus, and long-term progress in both one's career and personal life.
Proud to represent a new generation of professionals who recognize that success extends beyond job milestones, Domingo said that being in touch with wellness benefits not only him but also those around him with whom he want to spend time.
Advocating for wellness, balance, and everyday care, the television host was just named the new ambassador for InLife Benefits, an insurance firm that offers complete employee benefits solutions to SMEs and multinational companies in the Philippines.
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Those behind the brand acknowledged Domingo’s authenticity and relatability as important grounds for selecting him as an endorser. “His disciplined yet personable image fits the lifestyle preferences of today's changing workforce,” they said.
Through his collaboration with InLife Benefits, he intends to encourage Filipinos in the workforce to take proactive measures to safeguard themselves and their families and to be more conscious of their health.
“The launch of InLife Benefits brings a clearer, more intentional focus to our mission. By streamlining our portfolio to prioritize life insurance and corporate solutions, we are better positioned to provide the agility and depth of service that Filipino businesses require. This drives our goal of delivering a more seamless experience for our partners,” said the brand’s executive chairperson Nina D. Aguas.
Echoing the sentiment while discussing their rebrand, the company’s president and CEO Noemi G. Azura added, “This milestone is more than a rebrand — it is a reaffirmation of our purpose to meet the changing needs of today’s workforce.”
Small and medium-sized businesses (SMEs) and multinational corporations across the country can access comprehensive employee benefits and healthcare plans through InLife Benefits.
Among its peers, it has the largest medical network and incorporates value-added services that support wellness and accessibility. These include digital platforms that enable members, HR teams, intermediary partners, and medical providers to easily access benefits at any time and from any location, as well as 24/7 Call-A-Doc telemedicine, medication reimbursement, mental health consultations, and wellness initiatives.
The Voluntary Employee Benefits program, which enables employees or principle members to extend coverage to immediate and extended dependents — including parents, siblings, in-laws, nieces, and nephews from two weeks to 75 years old — is InLife Benefits' primary differentiator.
“For Filipinos, protection naturally extends from the workplace to the family. By allowing coverage for extended dependents, we help ensure that care, protection, and peace of mind reach the people who matter most,” explained the CEO.