Filipinos wore traditional Korean clothing at the launch of KCC's 'Step Into the World of KPop Demon Hunters' program. Juliet Seva, ABS-CBN NewsMANILA -- From wearing hanbok to mastering the art of traditional minhwa painting, fans of South Korean culture had the chance to step into the world of "KPop Demon Hunters" from July to August 2025.
The Korean Cultural Center (KCC) in the Philippines, nestled in Taguig City, hosted a series of immersive activities that offered Filipinos an entry into the universe of global pop groups and Korean traditions embedded in the animated film.
"Filipinos have a deep love for K-pop and Korean dramas, but experiences like this help connect the dots between what they love and where it comes from. It’s a fun, creative entry point to deeper cultural understanding—something we believe makes cross-cultural friendships stronger and more meaningful," Director Kim Myeongjin said.
Stepping into the world of 'KPop Demon Hunters'
Through a curated blend of music and arts, the KCC also aimed to reach a wider audience.
"We were hooked by the film as much as everyone else...By stepping into the world of 'KPop Demon Hunters,' the audience can resonate with the elements present in it while getting the experience," Myeongjin shared.
Fans were first invited to a photoshoot at the "Lights of Korea: Jinju Silk Lanterns" exhibit on July 18 and 30.
Those who dressed up as the HUNTR/X and Saja Boys in traditional Korean clothing had the chance to win a random souvenir item from the organization.
Simultaneously, some participants went to the KCC's HAN cafe, where they learned to craft maedeup, or traditional Korean knots, from book guides.
The bracelet became notable to audiences when a stranger handed it to HUNTR/X' Rumi, who then gave it to Saja Boys' leader Jinu after their heartfelt conversation.
Tracing Korean heritage through bold strokes of colors
On August 2, the KCC kicked off the "Kkachi Horangi (Magpie-Tiger): Minhwa Workshop," where attendees brought the iconic duo of Sussie and Derpy to life.
Yoon Donghyun led the workshop, from narrating the roots of the art style up to the actual painting of the beloved characters. The activity gave the attendees an opportunity to grasp how these Korean motifs had been reimagined in the modern storytelling.
Sussie and Derpy were introduced in a late-night scene after knocking over a flowerpot that led to awkward attempts to set the pot back upright. Since then, the duo has won over the hearts, if not the souls, of the viewers.
They were heavily inspired by "Kkachi Horangi (Magpie-Tiger)," a classic Korean folk art that embodies strength, good fortune, and longevity.
"We hope they walk away realizing that Korean culture is more than trends—it’s a tapestry of history, belief systems, artistic evolution, and yes, catchy music. Through this event, they’ll catch glimpses of traditional Korean beliefs and the communal spirit that often underpins Korean storytelling, all wrapped in a modern, visually captivating package," Myeongjin expounded.
The KCC also launched an online contest inviting fans to channel their favorite film characters through fashion. Here, participants can strike a pose and share it on social media.
Part four of KCC's list of activities under its 'Step Into the World of KPop Demon Hunters' program. Courtesy of KCC/ Facebook
The competition runs until August 4, with the winner set to be announced on August 6.
Bridging generations through modern and traditional Korean culture
The KCC sees modern Korean culture and its traditional heritage not as opposing forces but as two sides of the same coin.
"K-pop wouldn’t exist without Korea’s historical foundations—its language, values, and aesthetics. So, we design programs that show how tradition and innovation coexist in Korea," Myeongjin said.
"You might find a fusion performance infused with the dramatic vocal expression of pansori or attend a digital art exhibit that reinterprets traditional Korean motifs like minhwa (folk paintings)," the KCC's director added.
Opened in 2011, the KCC in the Philippines was built with a mission to promote Korea's culture, strengthen the country's image, and foster cultural exchange.
Over the years, this mission has expanded into their long-term goal of nurturing a generation that appreciates the similarities and differences between Korea and the Philippines' cultures.
The KCC now vows for an exciting and culturally rich second half of the year, to be headlined by its much-anticipated Korean Film Festival.
A list of activities is expected, including a student short film competition, a Phil-Kor talkback session, and the annual Korean film screening at selected cinemas.