Rising Thai-British actor Tate Myron is officially expanding his global presence after being introduced as the newest youth ambassador of local health and wellness brand IAM Worldwide, joining the company’s growing roster of international ambassadors.
Announced on July 2, Tate’s partnership with IAM Worldwide follows the brand’s recent collaboration with K-pop group AHOF. As part of the signing, the Thai-British actor flew to Manila in June, where he participated in the company’s "IAM Next" series, a project centered on "spotlighting the next generation of international stars shaping youth culture, entertainment, and trends."
According to a company statement, bringing in Tate reflects “IAM Worldwide’s long-term vision of expanding beyond the Philippine market by partnering with influential young Asian personalities capable of resonating with today’s digitally connected generation.”
“Following our successful collaborations with some of South Korea’s biggest stars, we are excited to further expand our Asian presence by officially welcoming Tate Myron as our very first ambassador from Thailand. Tate brings a youthful energy, vibe, and international appeal that perfectly aligns with the 'next gen' direction of IAM Worldwide,” the company added.
In a statement, Tate shared what made him say "yes" to the project.
"What made me say yes was really the positivity and purpose behind the brand. IAM Worldwide is not just about products. It's about encouraging people to take care of themselves, improve their lifestyle, and become more confident in who they are. As an actor, I’ve realized how important wellness is, not only physically but also mentally and emotionally, especially with a busy schedule and constant travel. So partnering with a brand that promotes balance and self-improvement felt very natural to me."
Now joining a brand that has previously worked with some of the biggest names in entertainment, Tate shared how he hopes to carve out his own identity in the partnership by staying authentic to himself and remaining true to the values that define both his journey and artistry.
"I feel very honored to be part of a brand that has worked with such respected and iconic names in the region. For me, it’s not about trying to match anyone else, but about being real to who I am and what I represent as an actor. I think what I can bring into this partnership is my own story such as my background, my journey, and how I approach my craft in a very honest and grounded way. I’ve always believed that audiences connect more deeply when you’re not trying to be someone else, but simply showing up as yourself."
Speaking exclusively with PUSH ABS-CBN, Tate shared why taking on this new role is especially meaningful to him, saying that it allows him to promote values he personally believes beyond his career as an actor.
“First of all, I want to thank IAM Worldwide for this opportunity to represent such values which I think are important. Being disciplined, being the best version of yourself, and being healthy, both mentally and mentally, is something I think is so important for everybody of any change regardless of your profession. I feel super lucky that I've been chosen to sort of represent these values. And when you see the campaign, the way that we've been able to sort of show these values in such a lighthearted and sort of young way, I think is so cool and will resonate a lot with a lot of audiences.”
Aside from acting, Tate is also known for sharing his fitness journey online, regularly posting content about his workouts, jogging, boxing, and bouldering as he continues to expand into content creation.
The actor explained that staying healthy is "super important," goes beyond physical appearance, and greatly impacts confidence and how he interacts with others.
“There's two sides to it, there's the physical side which is okay, it's my job to sort of look good and make sure that I'm camera-ready...But then there is also the mental and social side to it which I find like, if I feel confident in myself and in my body, I treat other people with that confidence.”
“And it sort of makes other people around me feel more confident too. Which I think, when I'm working in this industry, I think it's super important how you treat other people. So that actually helps me a lot," he continued.
Apart from Tate, IAM Worldwide has also partnered with several notable local and international personalities, including the Nation's Girl Group BINI, Eman Bacosa Pacquiao, Piolo Pascual, Heart Evangelista, Ji Chang-Wook, Song Joong-Ki, and many more.